IEM master’s students presented their projects to potential employer

At the end of December during an international webinar IEM master’s students of the “International Management” program presented their works for the “Design Thinking” course to the potential employer – “Vita Liberta” company.

The “Vita Liberta” is IEM business partner and has been participating in the international management program implementation for four years. The company specializes in consulting support of international business in Russia and helps Russian entrepreneurs developing new businesses abroad.  The “Vita Liberta” works in Russia, Hong Kong, UAE, Kazakhstan and other countries.  

Beforehand during online meetings with the master’s students the company director Sergey Konon talked about the specifics of working in the sphere of international business support. Also, the expert offered the students several hot topics for the projects of the “Design Thinking” course: customer acquisition and engagement, entering new markets, actualization of an international strategy.

During the semester students were preparing project solutions for the company under the supervision of the Associate Professor of SFU Vladislav Rutskoy who had been invited by IEM to lead the “Design Thinking” course in English. The students worked at the tasks given by the Vita Liberta Director either individually or in two groups.

Master’s students from Nigeria worked on the “Automated system of customer acquisition” joint project. Another group created a service of clients’ feedback and post-sales support. One of the Nigerian students presented his “Strategic Management Master Class for Brand Identity” project.

The students presented to the experts the prototypes of strategic concepts for business process’ management during the international project webinar on December 24.

Sergey Konon highly appreciated the presented projects and confirmed that the company would apply internships for the students as a result of their projects. The experience of such projects showed that ideas of master’s students can be implemented and help the employers.

Interaction with business partners is one of the important priorities of our master’s program when projects give the students valuable experience and also can start internships and career in the international company, IEM Professor Olga Nedospasova says.